Marketing Insights
Strategies, tips, and insights to grow your business in Pakistan and beyond.

Google Posts Higher in Local Panel: Local SEO 2026
Google is testing a change that could make Google Business Profile posts more visible in local search: moving the posts section higher in the business information panel.

INP Field Data vs Lab Score 2026: Why They Differ
Even with a high Lighthouse score, a website may still feel sluggish when a user clicks a button, opens a menu, or completes a form. This happens because lab tests and real-user measurements evaluate website performance differently.

Google Ads Automated Promotions 2026: What Advertisers Need to Know
Google Ads is making another change to how businesses promote their offers. Starting October 12, 2026, Google is set to automatically identify eligible deals from advertisers' websites and display them in qualifying Search and Performance Max campaigns

How Google Business Profile Shows Up Inside AI Overviews
Local search is evolving once again. Google no longer just displays a standard Business Profile with your address, reviews, photos and opening hours. SEOs saw some local knowledge panels that had an AI Overview and a “Show more” link that led into an AI Mode style conversation in September, 2026.

How to Track AI Overviews in Search Console: A Complete Guide
Google Search Console currently does not provide a separate report to directly track AI Overview impressions, clicks, or rankings.

How to Choose a Digital Marketing Agency in Multan (2026)
Choosing the right Digital Marketing Agency in Multan can play an important role in a business’s online growth. A professional digital marketing agency helps businesses improve their online visibility

AI Content Creation vs Human Creativity: Which Works Better for Marketing?
Artificial Intelligence has revolutionized the way businesses are doing in marketing. AI tools are assisting marketers in various ways to operate more quickly than ever,

Google E-E-A-T Explained: How to Build Trust and Improve Your Website Rankings
Google’s search algorithm has changed significantly over the years. Today, ranking on Google is not only about using the right keywords or publishing more content. Search engines focus on whether your website provides reliable, helpful

How to Choose the Right SEO Agency in Islamabad
Picture the end of a working day. You have answered customer messages, followed up on a payment, and finally found a few minutes to check your website.
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