The Challenge
Zero market awareness at launch, highly competitive restaurant landscape.
The Strategy
01
Live drum circle activation on launch day
02
Pre-planned viral short-form video strategy
03
Launch-day content engineered for maximum shareability
04
Organic UGC stimulation through experience design
Execution
On-ground performance activation during opening hours
Coordinated social media rollout aligned with live event
Multi-angle video capture optimized for reels & TikTok
The Results
Sold out within 4 hours of opening
Massive organic social media traction
Positioned as trending dining destination
Visual Evidence
“We didn't just open a restaurant — we created an event.”
Launch StrategyEvent ActivationSocial Media
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