The Challenge
The project needed rapid awareness and demand generation to drive immediate sales.
The Strategy
01
Built intrigue with unique campaign concept: 'Watt a Basket'
02
Leveraged influencers to amplify reach
03
Focused on rapid awareness and conversion
Execution
Influencer collaborations across the city
Coordinated content drops for maximum visibility
Social media amplification strategy
High-frequency posting to dominate attention
The Results
Massive curiosity and engagement across the city
Strong brand recall within a short period
Complete inventory sold out in 10 days
Visual Evidence
“We didn't just create a campaign — we engineered demand at scale in record time.”
Influencer MarketingSocial MediaCampaign Strategy
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